Jeff Kyle Tag

Last weekend, I was fortunate enough to be invited to participate in the Capture the Crown challenge put on by Crown Royal at the Jeff Kyle 400 NASCAR Race at the Brickyard in Indianapolis. Crown Royal has sponsored the Your Hero’s Name Here 400 (previously known as the Brickyard 400) since 2012, and this year, the recipient was Jeff Kyle, brother of American Sniper namesake Chris Kyle, who was recognized for his incredible charitable works in helping soldiers readjust to normal life through the Guardian for Heroes Foundation. Not exactlyRead More

Posted On July 23, 2015By Ascher RobbinsIn Buzzworthy, Sports, The Scene

Jeff Kyle 400: Your Hero’s Name Here, 2015

This weekend, the car racing world will turn to Crown Royal Presents the Jeff Kyle 400 at the Brickyard. This NASCAR race, sponsored by Crown Royal, is named in honor of a hero chosen by the people. Since 2012, the Brickyard 400 at the Indianapolis Motor Speedway has been named for a hero chosen by the people. Many citizens nominate their heroes, and a winner is chosen to be the namesake for the race. This year’s recipient, Jeff Kyle, is a veteran who has served in Iraq, Africa, and other locations. JeffRead More