DUBLIN, IRELAND, March 19, 2019 – As whiskey lovers all over the world prepare for International Whiskey Day on March 27, American imbibers and bartenders will have a new offering to choose from this year as Roe & Co, a premium Irish whiskey hits select U.S. bars and shelves this month. Perfected by bartenders for bartenders, Roe & Co was created in partnership between Diageo [NYSE: DEO] Master Blender Caroline Martin and five elite Dublin-based bartenders who together crafted a unique Irish whiskey blend that would hold its own in cocktails. With light pear notes reminiscent of the golden era of Irish whiskey, Roe & Co ushers in the future of the spirit’s contribution to cutting-edge cocktail culture.
In the true spirit of collaboration, the liquid has been specially blended under the leadership of Martin with a team of hand-picked Irish bartenders who represent some of Dublin’s most celebrated cocktail establishments. Specifically, Martin’s experience spans more than 30 years and helped lead to the discovery of this versatile blend of the very finest Irish whiskeys. Roe & Co initially launched in European countries in 2017 and will be available in select U.S. markets this month.
“We’re extremely proud to partner with some of Dublin’s most innovative mixologists that helped create the unique blend of whiskeys aptly named Roe & Co, an homage to celebrated Irish whiskeymaker George Roe,” says Martin. “After two years of experimenting with more than 100 prototype blends, the team landed on a smooth balance of quality malt and grain, aged in ex-bourbon casks, that truly personifies the spirit of a new frontier of Irish whiskey.”
On the nose, Roe & Co is creamy, delightfully fragrant and remarkably rounded with notes of soft spice and mellow spun sugar along with warm hints of woody vanilla. The quality and perfect balance of the blend is immediately apparent on the palate through its velvety texture and sweet flavors including spiced pears and vanilla. The finish is lingering and gentle, ending with a light creaminess.
Roe & Co’s unique tasting notes make it perfect to serve as the feature of your cocktail of choice like a Roe & Roots (Roe & Co, fresh apple juice and club soda) or a Roe & Ginger Sour (Roe & Co, lemon juice, pear liqueur, sugar syrup and ginger), as well as on its own, with ice. Additional cocktails inspired by the Irish whiskey can be found atroeandcowhiskey.com/cocktails. Whether you choose to concoct a new creation or enjoy on the rocks, Roe & Co reminds you to always drink responsibly.
Named after George Roe, a true innovator of the golden era of Irish whiskey, Roe & Co’s light pear note, echoes its heritage from the pear tree that stands on the old George Roe and Co grounds in Dublin dating back to the mid-1800s. The Roe family began distilling whiskey in the 1700s, but it was George Roe in the mid-1800s who turned his family’s small distillery business into the largest distillery of its time in Ireland. His distillery at Thomas Street, a neighbor to the well-known Guinness brewery, remains a
To continue its lasting history, Roe & Co will honor the brand’s heritage with a new distillery that will sit on Thomas Street in Dublin, adjacent to where the old George Roe and Co distillery once sat in the converted former Guinness Power House. Production at the new St. James’s Gate distillery is slated to begin later this year.
This new non-chill filtered offering is bottled at an ABV of 45 percent (90 proof). Roe & Co can currently be purchased in Massachusetts, Connecticut, Rhode Island, New Jersey, Maryland and Washington, D.C.
For more information, visit roeandcowhiskey.com or follow Roe & Co at @RoeandCoWhiskey on Facebook and Instagram.
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